XYZAL
The First Ever Owlalike Contest

we love being chronically online because one moment, you’re identifying the latest timely internet obsessions with celebrity lookalike contests and owl content (7 billion views under #owls!), and the next, you’re making a TikTok reaction for an OTC brand.

introducing Xyzal’s Owl Lookalike Contest, starring Nigel the Owl, their smooth-talking, monocle-wearing mascot.

there was less than a week to activate everything, including paid media, asset creation, sanctuary outreach, and more.

an amazingggg wildlife sanctuary was identified to partner with. collaboration with them helped determine which owls were the best contenders, and the client, Xyzal, donated to support their cause of saving the owls.

and behold… THE CONTENT.