UBER
"Ride Out The Night"
June is the month of the year when day lingers on too long and night fades too soon. When nights are the shortest, you've got to live them to the fullest. 

To build anticipation, Uber will show users how much longer they have till they can ride out the night through interactive timers in transit and billboard environments. 

Uber's application interface will transform once night falls to encourage users to ride out the night. Through the application, users can immediately find and get a ride to events they can live out their night to the fullest at. 

Through scannable outdoor and transit advertising, Uber riders can scan interactive advertisements within the application to get a special moon fare as an incentive to ride out the night, as well as being able to keep track of how much longer they have till sunrise. 

Wonderfully created in collaboration with:
Copywriters: Apple Xenos & Madeline Weaver
Art Director: Kate Johnson