TIME Magazine
"Made of big moments"
TIME has been there during the big moments in our life by recognizing the events that have changed the world we live in.

TIME reminds readers through print advertising that they’ve been there during the big moments of your life by paralleling headlines to past events. The print advertisements lead readers to TIME’s microsite, TIME Capsule.

On TIME's microsite, readers can unlock their TIME capsule which results in a customized timeline of events that have occurred in their life. Through Facebook, readers contribute to the timeline by sharing how these big moments affected them.

TIME knows a lot of big moments can happen on your daily commute, so they want to keep readers up to date. By using thumbprint technology on transit advertising, readers scan their thumbprints from one stop to another, to reveal TIME’s Twitter feed updating them on what has happened since their last scanned location.

Wonderfully created in collaboration with:
Copywriters: Apple Xenos and Randy Warner
Art Director: Apple Xenos and Nathan Hanley