Marlins Lager Launch
the Marlins made the playoffs! what a time to launch the Official Craft Beer of the Miami Marlins.
⚾ consumer-facing content creation ⚾ strategy ⚾ press release creation ⚾ media and influencer outreach ⚾ community management
⚾ consumer-facing content creation ⚾ strategy ⚾ press release creation ⚾ media and influencer outreach ⚾ community management
The Miami beer for the Miami life
craft beer is a niche market in south florida, but there is competition. however, looking at the competition, it was clear there wasn’t a brand that truly resonated with miami life. the idea? be a miami beer for miami folks.
the work involved strategizing, concepting, producing, creative directing, and helping edit all of the brand’s content. here’s a taste of some of it.
Support Miami. Support Local.
things were open one day, and the next, everything was closed. in 2020, the social space focused on supporting small and locally owned businesses. so, the craft behind Biscayne Bay Brewing was documented, highlighting the miami employees and the care they put into brewing their miami beers.
